From a Consumers Point of View:
#1 When a small carrier named Revel recently gave 5,000 subscribers a one-time $10 discount for agreeing to receive ads on their phones for a 12-week trial, “the satisfaction levels were off the charts,” says Jon Jackson, CEO of Mobile Posse, the ad technology provider in the trial.
#2 Carriers typically generate an average of $50 per month per cell phone in fees. Mobile Posse’s research shows that marketing on mobile phones can generate up to $40 in ad revenue per month. This will allow Google to charge just 20-30% of the typical cell phone usage charges, or may even allow them to offer free service 24/7.
#3 Ads are not that intrusive. You will get a short text message maybe a couple times a day which you can easily choose to ignore.
#4 Googles technology will show you relevant ads depending on your age, gender, and exact location, as well as perhaps ads based on your Cell phone internet preferences. So instead of being a nuisance, the ads may actually be a welcomed bit of information. Imagine walking down a street and having a couple ads from stores on that block which are offering 1 day sales.
#5 While analysts have long frowned on the idea of mobile ads, Virgin Mobile recently reported that 8% of its 4.8 million subscribers had agreed to view ads in exchange for free calling minutes. This shows that despite analysts opinions, there is a rather strong market already out there interested in an ad supported service.
#6 The Impact on the entire Wireless industry will be a positive one for consumers. Think about what a cheap phone released by Google would do to both cell phone prices and wireless service fees within the whole industry.
#7 Those individuals in Third world countries or the lower income countries will be able to afford a cell phone, which most can not do today. Imagine how productivity levels worldwide would skyrocket, leading to more technological advancements and a smarter more connected workforce around the globe.
From Advertisers Point of View and Google’s Point of View:
#8 Imagine being able to advertise a 2 for 1 special your Pizza shop is having to every Google cell phone owner that gets within 2 blocks of your shop on a given day. The effectiveness of advertising will benefit virtually every storefront advertiser in the world in the long term.
#9 Google will be able to integrate all their applications so that, at a push of a button, they can launch a search or use the mobile payment service they have planned.
The Google GPhone is coming, and we believe it will be released sooner rather then later. The shock waves will be felt around the world, and in our opinion be a more revolutionary event to the Industry then Apple’s Iphone launch
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